A solid work ethic based on strong integrity is intrinsic to family-owned Allen Steele Company, Inc. of Lake Delton, Wis. This exceptional trait is evident in its half-century heritage as well as in its current staff; many of whom have served the company for three decades; in its relationship with its clients; and in the success of its projects.

“We would like to be known for performing the best work for the dollar,” says Vice President Richard A. Steele. Steele runs the daily operations of this company specializing in site work construction for development, grading, undergrounding of utilities, pipe bursting, directional drilling and demolition. “Sometimes, that means telling the client what they don’t want to hear. When a client asks me for a budget price, I never low-ball the price just to get the work, then charge for extras down the road. I may lose the job to a company that operates that way, but we always look at what is best for the client, and we preserve our integrity.”

That integrity is three generations in the making, with a fourth now on board. As a child, Richard Steele worked with his grandfather, Deane Steele, making concrete lawn ornaments. Deane’s son and Richard’s father, Allen, began his excavating business in 1957; now retired, Allen retains the title of president. Richard’s son, Travis, 20, is on his way up the corporate ladder, currently working as a pipe laborer while he attends school. Richard’s wife, Pam Steele, is also an active employee.

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